Bank-SME relationships : 'poked' by the recent changes in the economic and technological environment
Year of publication: |
2013
|
---|---|
Authors: | Ioannou, Myria ; Mihai-Yiannaki, Simona |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 191-213
|
Subject: | Beziehungsmarketing | Relationship marketing | Firmenkundengeschäft | Corporate banking | KMU | SME | Bank | Wirtschaftskrise | Economic crisis | Social Web | Social web |
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