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Iriana, Reiny
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Journal of marketing management : MM
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Does organisational culture influence CRM's financial outcomes?
Iriana, Reiny
;
Buttle, Francis A.
;
Ang, Lawrence
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 467-493
Persistent link: https://www.econbiz.de/10009761850
Saved in:
2
Does organisational culture influence CRM's financial outcomes?
Iriana, Reiny
;
Buttle, Francis
;
Ang, Lawrence
- In:
Journal of marketing management : MM
29
(
2013
)
3
,
pp. 467-493
Persistent link: https://www.econbiz.de/10010107620
Saved in:
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