Purpose: The purpose of this study is to propose a conceptual model of Islamic branding. Based on the theory of self-congruity and existing literature, the conceptual model proposes three antecedents that can form the building blocks of Islamic branding. Design/methodology/approach: The authors...

Purpose: This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender. Design/methodology/approach: Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares...

Purpose: The purpose of this paper is to explore the implementation of microfinance programs in three Malaysian development finance institutions (DFIs). Its main concerns revolve around how these DFIs measure and manage their social performance and how they reconcile their competing social and...

Purpose: This study aims to align the theoretical foundations of Halal tourism to conventional tourism paradigms. It investigates Muslim tourists’ perception of value in the context of tourist destinations in Malaysia. Design/methodology/approach: The partial least square structural equation...

Purpose: Few studies exist which delve into the possible factors that prevent ethically minded consumers from translating their ethical perceptions into ethical purchase intention (EPI). Thus, this study aims to explore how consumers assess corporate social responsibility (CSR) based on several...

Purpose: The purpose of this study is to empirically examine the determinants of purchase intention of Halal vaccination and compare the results between Muslim consumers in Malaysia and Pakistan. It focuses on analyzing the influence of various factors on the purchase intention of Halal...

Neuroentrepreneurial management sciences have allied incongruent fields of management and psychology. Leeway of this field complements interface between entrepreneurial business and brain sciences. Neuroentrepreneurial discoveries posture challenge to usual management viewpoint. The foundation...

Indonesia as a country with a Muslim population reaching 87.18% has the potential to develop Muslim-friendly tourism. In this study, observations were made in two provinces, namely Banten Province and East Java Province with the majority of the Muslim population. This study aims to obtain an...