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Seeing the forest despite the trees : brand effects on choice uncertainty

Eckert, Christine; Louviere, Jordan J.; Islam, Towhidul - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 256-264

Persistent link: https://www.econbiz.de/10009613719

Seeing the forest despite the trees: Brand effects on choice uncertainty

Eckert, Christine; Louviere, Jordan J.; Islam, Towhidul - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 256-265

Persistent link: https://www.econbiz.de/10010000267

Modeling the choices of individual decision-makers by combining efficient choice experiment designs with extra preference information

Louviere, Jordan; Street, Deborah; Burgess, Leonie; … - In: Journal of Choice Modelling 1 (2008) 1, pp. 128-163

We show how to combine statistically efficient ways to design discrete choice experiments based on random utility theory with new ways of collecting additional information that can be used to expand the amount of available choice information for modeling the choices of individual decision...

Persistent link: https://www.econbiz.de/10010289589

Modeling the choices of individual decision-makers by combining efficient choice experiment designs with extra preference information

Louviere, Jordan J.; Street, Deborah; Burgess, Leonie; … - In: Journal of choice modelling 1 (2008) 1, pp. 128-163

Persistent link: https://www.econbiz.de/10011367202

An introduction to the application of (case 1) best-worst scaling in marketing research

Louviere, Jordan J.; Lings, Ian; Islam, Towhidul; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 292-303

Persistent link: https://www.econbiz.de/10009779971

Modelling consumer choice behaviour in space tourism

Crouch, Geoffrey I.; Devinney, Timothy Michael; … - In: Tourism management : research, policies, practice 30 (2009) 3, pp. 441-454

Persistent link: https://www.econbiz.de/10003838427

Investment decisions for retirement savings

Bateman, Hazel; Louviere, Jordan J.; Thorp, Susan; … - In: Journal of consumer affairs : official publication of … 44 (2010) 3, pp. 463-482

Persistent link: https://www.econbiz.de/10008737947

The scale-adusted latent class model : application to museum visitation

Burke, Paul F.; Burton, Christine; Huybers, Twan; … - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10008652362

Retirement investor risk tolerance in tranquil and crisis periods : experimental survey evidence

Bateman, Hazel; Islam, Towhidul; Louviere, Jordan J.; … - In: The journal of behavioral finance : a publication of … 12 (2011) 4, pp. 201-218

Persistent link: https://www.econbiz.de/10009486670

A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling

Louviere, Jordan J.; Islam, Towhidul - In: Journal of business research : JBR 61 (2008) 9, pp. 903-911

Persistent link: https://www.econbiz.de/10003730779