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~person:"Ivens, Björn Sven"
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Ivens, Björn Sven
Enke, Margit
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ECONIS (ZBW)
15
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1
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15
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1
Social Media in B2B-Unternehmen : Einsatzpotenziale in Marketing und Vertrieb
Ivens, Björn Sven
;
Rauschnabel, Philipp A.
;
Leischnig, …
- In:
Digitalisierung im Vertrieb : Strategien zum Einsatz …
,
(pp. 413-436)
.
2016
Persistent link: https://www.econbiz.de/10011401285
Saved in:
2
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
3
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
4
Geschäftsbeziehungen in Business-to-Business-Märkten : zur Bedeutung von Interaktion und Internationalität
Ivens, Björn Sven
;
Leischnig, Alexander
- In:
Internationales Management und die Grundlagen des …
,
(pp. 179-198)
.
2016
Persistent link: https://www.econbiz.de/10011503383
Saved in:
5
When stress frustrates and when it does not : configural models of frustrated versus mellow salespeople
Leischnig, Alexander
;
Ivens, Björn Sven
;
Henneberg, Stephan
- In:
Psychology & marketing
32
(
2015
)
11
,
pp. 1098-1114
Persistent link: https://www.econbiz.de/10011389118
Saved in:
6
On price roles and budget branding
Ivens, Björn Sven
;
Müller, Brigitte
;
Wölfl, Steffen
; …
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 141-152)
.
2022
Persistent link: https://www.econbiz.de/10013272000
Saved in:
7
Service digitization : review of the literature and research agenda
Leischnig, Alexander
;
Ivens, Björn Sven
;
Wölfl, Steffen
; …
-
2017
Persistent link: https://www.econbiz.de/10011702422
Saved in:
8
Relational norms in customer-company relationships : net and configurational effects
Paulssen, Marcel
;
Leischnig, Alexander
;
Ivens, Björn Sven
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5866-5874
Persistent link: https://www.econbiz.de/10011597527
Saved in:
9
Geschäftsmodelle in der digitalen Welt : Strategien, Prozesse und Praxiserfahrungen
Becker, Wolfgang
(
ed.
);
Eierle, Brigitte
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011999943
Saved in:
10
Key account management as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
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