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The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
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Personally engaged with retail clients : Marketing 3.0 in response to new consumer profiles
Jiménez-Zarco, Anan Isabel; Martínez-Ruiz, María Pilar; … - In: Handbook of research on retailer-consumer relationship …, (pp. 219-237). 2014
Persistent link: https://www.econbiz.de/10010379302
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Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo-Yusta, Alicia; Martínez-Ruiz, María Pilar; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169605