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~person:"Jaffe, Lynn J."
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Jaffe, Lynn J.
Berger, Paul D.
53
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Journal of advertising research
1
Operations research, Management science : OR MS ; the international literature digest
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OLC EcoSci
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Determining optimal compensation rates under risk and uncertainty
Berger, Paul D.
;
Jaffe, Lynn J.
- In:
Operations research, Management science : OR MS ; the …
35
(
1995
)
2
,
pp. 181-184
Persistent link: https://www.econbiz.de/10006534715
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2
The Effect of Modern Female Sex Role Portrayals on Advertising Effectiveness
Jaffe, Lynn J.
;
Berger, Paul D.
- In:
Journal of advertising research
34
(
1994
)
4
,
pp. 32-42
Persistent link: https://www.econbiz.de/10006536599
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