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The style involvement model of consumer innovation
Foxall, Gordon R.; James, Victoria - In: The Routledge companion to creativity, (pp. 71-87). 2009
Persistent link: https://www.econbiz.de/10003782566
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Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge; Foxall, Gordon; James, Victoria; … - In: The service industries journal 28 (2008) 4, pp. 445-462
Persistent link: https://www.econbiz.de/10008072567
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Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge; Foxall, Gordon; James, Victoria; … - In: The service industries journal 28 (2008) 3-4, pp. 445-462
Persistent link: https://www.econbiz.de/10008079461
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Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge; Foxall, Gordon; James, Victoria - In: The service industries journal 28 (2008) 5-6, pp. 733-754
Persistent link: https://www.econbiz.de/10008177633