Jancenelle, Vivien E.; Wei, Shuqin; Ang, Tyson - In: Journal of Strategy and Management 13 (2020) 3, pp. 433-451
Purpose: Joint ventures (JVs) are known to create value for their parent firms, in part due to the mutually beneficial sharing of information that occurs at the JV level. Market orientation (MO) is a well-documented strategic orientation that has received little attention in the JV literature,...
