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Impersonal vs Personal Exchanges in Marketing Relationships
Jancic, Zlatko; Zabkar, Vesna - In: Journal of marketing management : MM 18 (2002) 7-8, pp. 657-672
Persistent link: https://www.econbiz.de/10006972196
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Establishing Marketing Relationships in the Advertising Agency Business: A Transitional Economy Case - The importance of trusting relationships is described in the context of the a...
Jancic, Zlatko; Zabkar, Vesna - In: Journal of advertising research 38 (1998) 6, pp. 27-36
Persistent link: https://www.econbiz.de/10006520660