Narrow search
Showing 1 - 10 of 11
Cover Image
Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Cover Image
Cognitive decline and emotional regulation of senior consumers
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 44 (2015), pp. 111-119
Persistent link: https://www.econbiz.de/10010501231
Cover Image
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Cover Image
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco - 2002 - 1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Cover Image
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Cover Image
To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of need-for-cognition and relationship strength
Kim, Heewon; Jang, Soocheong; Gim, Jaehee - In: International journal of contemporary hospitality management 35 (2023) 9, pp. 3360-3386
Persistent link: https://www.econbiz.de/10014334308
Cover Image
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Cover Image
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia; Roschk, Holger; Ali, Faizan - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Cover Image
Happiness with rural experience : exploring the role of tourist mindfulness as a moderator
Loureiro, Sandra Maria Correia; Breazeale, Michael; … - In: Journal of vacation marketing 25 (2019) 3, pp. 279-300
Persistent link: https://www.econbiz.de/10012165851