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Frontline employee motivation to participate in service innovation implementation
Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10003980624
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The determinants of consumers’ online shopping cart abandonment
Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 240-251
Persistent link: https://www.econbiz.de/10008392814
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Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-219
Persistent link: https://www.econbiz.de/10008392816