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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2009
Persistent link: https://www.econbiz.de/10003784829
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2010
Persistent link: https://www.econbiz.de/10003924111
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Strategic brand concept-image management
Park, C. Whan - In: Journal of marketing 50 (1986) 4, pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
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Generating competitive intelligence in organizations
Jaworski, Bernard J.; MacInnis, Deborah J.; Kohli, Ajay … - 2009
Persistent link: https://www.econbiz.de/10003836073