Narrow search
Showing 1 - 10 of 13
Cover Image
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles; Lobo, Antonio C.; Hewege, Chandana - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
Cover Image
Instrumentarium zur Bearbeitung segmentierter Märkte
Pepels, Werner (contributor); Ehrmann, Harald (contributor) - 2013 - 3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236559
Cover Image
Methoden zur erfolgreichen Marktsegmentbearbeitung
Pepels, Werner (contributor); Ammann, Paul (contributor) - 2013 - 3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236563
Cover Image
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner (ed.); Ammann, Paul (contributor) - 2007 - 2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003410957
Cover Image
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner (contributor); Ammann, Paul (contributor) - 2007 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003417768
Cover Image
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles; Thaichon, Paramaporn - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Cover Image
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles; Lobo, Antonio - In: Journal of retailing and consumer services 23 (2015), pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Cover Image
Segmentierungskriterien im Käuferverhalten
Pepels, Werner - 2013
Persistent link: https://www.econbiz.de/10010239155
Cover Image
Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation
Jebarajakirthy, Charles; Das, Manish; Shah, Dhara; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012666007
Cover Image
How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention? : an empirical analysis
Jebarajakirthy, Charles; Saha, Victor; Goyal, Praveen; … - In: Journal of global information management 30 (2022) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10012799501