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~person:"Jebarajakirthy, Charles"
~person:"Pepels, Werner"
~subject:"Market segmentation"
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Market segmentation
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Jebarajakirthy, Charles
Pepels, Werner
Bruwer, Johan
7
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7
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5
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Asia Pacific journal of marketing and logistics
1
Journal of retailing and consumer services
1
Methoden zur erfolgreichen Marktsegmentbearbeitung
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
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1
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles
;
Lobo, Antonio C.
;
Hewege, Chandana
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
Saved in:
2
Instrumentarium zur Bearbeitung segmentierter Märkte
Pepels, Werner
(
contributor
);
Ehrmann, Harald
(
contributor
)
-
2013
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236559
Saved in:
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
Pepels, Werner
(
contributor
);
Ammann, Paul
(
contributor
)
-
2013
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236563
Saved in:
4
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2007
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003410957
Saved in:
5
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner
(
contributor
);
Ammann, Paul
(
contributor
)
-
2007
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003417768
Saved in:
6
Marketing
microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
7
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
8
Segmentierungskriterien im Käuferverhalten
Pepels, Werner
-
2013
Persistent link: https://www.econbiz.de/10010239155
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