Pelsmacker, Patrick De; Jegers, Marc; Proost, J. - In: Revue d'Économie Industrielle 60 (1992) 1, pp. 42-52
[eng] On the basis of financial and advertising data on 571 Belgian companies, both consumer goods and producer goods firms, a model has been empirically tested in which advertising intensity at the firm level is defined as a function of profitability, dimension, market share, and the amount of...
