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Transactional marketing : an u...
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Jensen, Birger Boutrup
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What distinguishes passive recipients from active decliners of sales flyers?
Jensen, Birger Boutrup
;
Orquin, Jacob
;
Bech-Larsen, Tino
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010233554
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