What distinguishes passive recipients from active decliners of sales flyers?
Year of publication: |
2014
|
---|---|
Authors: | Jensen, Birger Boutrup ; Orquin, Jacob ; Bech-Larsen, Tino |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 1, p. 1-8
|
Subject: | Consumer behaviour | Discriminant analysis | Flyer attitudes | Retailing | Sales flyers | Konsumentenverhalten | Einzelhandel | Retail trade | Absatz | Sales | Verkaufsförderung | Sales promotion |
-
Ma, Shaohui, (2016)
-
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B., (2015)
-
Kukar-Kinney, Monika, (2015)
- More ...
-
An exploration of adolescent snacking conventions and dilemmas
Bech-Larsen, Tino, (2010)
-
Esbjerg, Lars, (2012)
-
Grunert, Klaus G., (2009)
- More ...