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When rich pictorial information backfires : the interactive effects of pictures and psychological distance on evaluations of tourism products
Jia, Yanli; Ouyang, Jun; Guo, Qiang - In: Tourism management : research, policies, practice 85 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012514393
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The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction
Ouyang, Jun; Jia, Yanli; Guo, Zhaoyang - In: Psychology & marketing 39 (2022) 8, pp. 1511-1528
Persistent link: https://www.econbiz.de/10013280122
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Remaining focus increases task evaluation and future task perseverance
Huang, Yunhui; Jia, Yanli - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 251-263
Persistent link: https://www.econbiz.de/10012063327
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui; Jia, Yanli; Wyer, Robert S. - In: Psychology & marketing 34 (2017) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
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Do visual perspectives matter? : the "matching" between visual perspectives and psychological distance improves hotel evaluations
Ouyang, Jun; Jia, Yanli; Guo, Qiang - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 321-334
Persistent link: https://www.econbiz.de/10014634756
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The effect of control deprivation on consumers' adoption of no-pain, no-gain principle
Jia, Yanli; Wyer, Robert S. - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 678-698
Persistent link: https://www.econbiz.de/10013399591