the authenticity of a human brand with which they are associated. And also the study to investigate the causal … relationship between attributions of human brand and consumer-brand relationships, brand attitudes, and purchase intention. An … information-treating process based on the authenticity of a human brand and message type. The results indicate the existence of a …

and a sponsoring brand is related to brand image or brand attitude formation. An experimental design was used to test the … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …