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Jiraporn, Napatsorn
Chatterjee, Subimal
37
Heath, Timothy B.
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European journal of marketing : EJM
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How consumers value transactions that entail using windfall money to offset missed price discounts
Chatterjee, Subimal
;
Jiraporn, Napatsorn
;
Heath, Timothy B.
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1113-1132
Persistent link: https://www.econbiz.de/10010388094
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