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Johansson, Johny K.
Matsuda, Takehiko
14
Hirano, Masaaki
6
Hanzawa, Yoshio
2
Morohoshi, Takuji
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Journal of marketing management : MM
1
The international executive
1
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1
Brand Reality: The Japanese Perspective
Johansson, Johny K.
;
Hirano, Masaaki
- In:
Journal of marketing management : MM
15
(
1999
)
1-3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10006990000
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Japanese marketing in the post-bubble era
Johansson, Johny K.
;
Hirano, Masaaki
- In:
The international executive
38
(
1996
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10007318481
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