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John, George
Dowling, Grahame R.
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Understanding institutional designs within marketing value chains
Carson, Stephen
;
Devinney, Timothy Michael
;
Dowling, …
-
1998
Persistent link: https://www.econbiz.de/10000983094
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Section III: How Do Firms Relate to Their Markets? - Understanding Institutional Designs Within Marketing Value Systems
Carson, Stephen J.
;
Devinney, Timothy M.
;
Dowling, …
- In:
Journal of marketing
63
(
1999
),
pp. 115-130
Persistent link: https://www.econbiz.de/10005964038
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