Johnson, Eric J.; Moe, Wendy W.; Fader, Peter S.; … - In: Management Science 50 (2004) 3, pp. 299-308
This paper examines search across competing e-commerce sites. By analyzing panel data from over 10,000 Internet households and three commodity-like products (books, compact discs (CDs), and air travel services), we show that the amount of online search is actually quite limited. On average,...
