Digital and Internet Marketing
Authors: | Moe, Wendy W. ; Schweidel, David A. |
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Published in: | |
Subject: | Marketing | Marketing Science | Marketing Models | Quantitative Analysis | History of Marketing |
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The History of Marketing Science
Winer, Russell S,
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Stochastic Models of Buyer Behavior
Fader, Peter S.,
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Ailawadi, Kusum L.,
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Online Product Opinions: Incidence, Evaluation, and Evolution
Moe, Wendy W., (2012)
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Binge watching and advertising
Schweidel, David A., (2016)
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Uniting the tribes : using text for marketing insight
Berger, Jonah, (2020)
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