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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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Strategic marketing : planning and implementation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521528
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Management strategies and innovation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521531
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Information technology and marketing management
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521534
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Knowledge based marketing in twenty first century
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521535
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Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.; Johnson, Jean L.; Mariadoss, Babu John - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
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Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011489914
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Growth of corporate social responsibility as a sustainable business strategy in difficult financial times
Smith, Alan D. - In: International journal of sustainable economy 2 (2010) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10003959088
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Multichannels strategy implementation : the role of channel alignment capabilities
Wallace, David W.; Johnson, Jean L.; Umesh, U. N. - In: Decision sciences : DS 40 (2009) 4, pp. 869-900
Persistent link: https://www.econbiz.de/10003925898
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Case studies of successful location strategies and their operational effectiveness
Smith, Alan D.; Clinton, Steven R. - In: International journal of management & enterprise … 6 (2009) 3, pp. 322-343
Persistent link: https://www.econbiz.de/10003833798