Narrow search
Showing 1 - 3 of 3
Cover Image
Mixed interpretations of sales proposal signals
Johnson, Jeff S.; Friend, Scott B.; Malshe, Avinash - In: The journal of personal selling & sales management : JPSSM 36 (2016) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10011565546
Cover Image
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.; Malshe, Avinash; Johnson, Jeff S. - In: Industrial marketing management : the international … 102 (2022), pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Cover Image
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash; Johnson, Jeff S.; Viio, Paul - In: Industrial marketing management : the international … 63 (2017), pp. 145-157
Persistent link: https://www.econbiz.de/10011730144