Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Year of publication: |
May 2017
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Authors: | Malshe, Avinash ; Johnson, Jeff S. ; Viio, Paul |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 63.2017, p. 145-157
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Subject: | Sales-marketing interface | Dysfunction experience | Sensemaking | Qualitative | Marketing | Verkaufsförderung | Sales promotion | Verkaufspersonal | Salespeople | Wahrnehmung | Perception | USA | United States |
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