Purpose – The purpose of this study was to develop a better understanding of cooperation among members of network firms. Design/methodology/approach – An extensive literature review of industrial cooperation/adaptation was conducted, especially research pertaining to industrial adoption of...

The editors' aim of the 20th Anniversary edition of the Journal of Business and Industrial Marketing was to highlight the accomplishments of the past and provide possible pathways for future research in the area of business-to-business marketing. The first set of articles in this series dealt...

The global financial crisis hit nearly every country in the world, devastating their economies, decimating the financial resources of their companies and citizens, and nearly collapsing the banking systems in their countries. While risky financial instruments and bad home lending practices...

Purpose – The paper seeks to enrich current and future research on the topic of long‐term business relationships within organizational networks through expansion of the marriage metaphor. Design/methodology/approach – The paper reviews the relationship marketing literature as well as...