Purpose This paper reviews autobiographical accounts of thought leadership in the marketing discipline and draws out pertinent insights for senior, mid-career and junior academics alike. Design/methodology/approach This narrative is based on a close reading of the pertinent material. Findings To...

Purpose – The purpose of this paper is to document contributions to the early study and teaching of marketing at one of the first universities in Britain to do so and, in that way, to contribute to the literature about the history of marketing thought. Given that the first university business...

Cover -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Eric H. Shaw: reflections on an improbable academic career -- An assemblage theoretic perspective on a career in progress -- Terrence H. Witkowski: the making of a marketing and consumption historian -- Shelby D. Hunt: a retrospection on...

"Cover" -- "EDITORIAL ADVISORY BOARD" -- "Autobiographical reflections part II: risk, tenacity and philosophies of research" -- "My search for meaning in marketing" -- "Ruth N. Bolton: Autobiographical reflections" -- "Valarie Zeithaml: autobiographical reflections" -- "Christian Grönroos: I...