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Projective techniques for brand image research : two personification-based methods explored
Hofstede, Anouk; Hoof, Joris van; Walenberg, Natascha; … - In: Qualitative market research : an international journal 10 (2007) 3, pp. 300-309
Persistent link: https://www.econbiz.de/10003492531
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Horizontal and vertical communication as determinants of professional and organisational identification
Bartels, Jos; Peters, Oscar; Jong, Menno de; Pruyn, Ad; … - In: Personnel review : a professional journal reporting new … 39 (2010) 2, pp. 210-227
Persistent link: https://www.econbiz.de/10008373924
Cover Image
Projective techniques for brand image research : two personification-based methods explored
Hofstede, Anouk; Hoof, Joris van; Walenberg, Natascha; … - In: Qualitative market research : an international journal 10 (2007) 3, pp. 300-309
Persistent link: https://www.econbiz.de/10009853790