Projective techniques for brand image research : two personification-based methods explored
Anouk Hofstede; Joris van Hoof; Natascha Walenberg; Menno de Jong
Year of publication: |
2007
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Authors: | Hofstede, Anouk ; Hoof, Joris van ; Walenberg, Natascha ; Jong, Menno de |
Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 10.2007, 3, p. 300-309
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