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Service transition strategies in manufacturing : implications for firm risk
Josephson, Brett W.
;
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011485380
Saved in:
2
Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.
;
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
Saved in:
3
Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.
;
Lee, Ju-Yeon
;
Mariadoss, Babu John
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
Saved in:
4
Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
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