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Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary
Fam, Kim Shyan; Merrilees, Bill; Brito, Pedro; Jozsa, Laszlo - In: Journal of euro-marketing 11 (2002) 4, pp. 5-26
Persistent link: https://www.econbiz.de/10007162401
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Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers
Jozsa, Laszlo; Insch, Andrea; Krisjanous, Jayne; Fam, … - In: The journal of consumer marketing 27 (2010) 7, pp. 594-604
Persistent link: https://www.econbiz.de/10008721503
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Editorial
Fam, Kim-Shyan; Gazley, Aaron; Jozsa, Laszlo - In: The international review of retail, distribution and … 22 (2012) 3, pp. 241-243
Persistent link: https://www.econbiz.de/10009985455
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In-store marketing: a strategic perspective
Fam, Kim-Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-177
Persistent link: https://www.econbiz.de/10008929961