Narrow search
Showing 1 - 3 of 3
Cover Image
International joint venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C - 2005
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …
Persistent link: https://www.econbiz.de/10009475216
Cover Image
Emotional dissonance and customer service: an exploratory study
Julian, Craig C - 2008
In this paper, the broad context for the study of emotional dissonance and its importance to marketing is set out. The …
Persistent link: https://www.econbiz.de/10009475222
Cover Image
Brand classifications: identifying the origins of brands
O'Cass, Aron; Lim, Kenny; Julian, Craig C - 2000
This study examines consumers’ classification of brands by origin, using culture-of-origin (COBO) as the cultural origin or heritage of the brand, and country-of-origin (COO) as the location (specific country) where products carrying the brand name are manufactured, are perceived to be...
Persistent link: https://www.econbiz.de/10009475229