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The internet and export marketing performance: the empirical link in export market ventures

Lu, Vinh N; Julian, Craig C - 2007

competitive advantage purposes) and export marketing performance. Design/methodology/approach: Data were gathered via a self … between high and low export marketing performance. Furthermore, the international experience of the export venture …'s management was a significant factor in discriminating between high and low export marketing performance. Research limitations …

Persistent link: https://www.econbiz.de/10009475177

Firm internationalisation and export incentives from a Middle Eastern perspective

Ahmed, Zafar U; Julian, Craig C; Baalbaki, Imad B; … - 2006

Purpose: The purpose of this research is to explore the incentives to export that Lebanese entrepreneurs face when engaging in international business. Design/methodology/approach: The study was based on an empirical investigation of the incentives to export that Lebanese firms face when engaging...

Persistent link: https://www.econbiz.de/10009475223

The empirical link between entry mode selection and barriers to internationalisation

Julian, Craig C - 2009

This study examines the impact that barriers to internationalisation have on entry mode selection for Australian firms entering foreign markets. The study considers a comprehensive set of potential barriers to internationalisation and four major entry modes. The study was based on an empirical...

Persistent link: https://www.econbiz.de/10009475188

Market characteristics as an antecedent of performance

Julian, Craig C - 2009

price competition and the transfer of up-to-date technology and International Joint Venture (IJV) marketing performance in … identified foreign market characteristics and IJV marketing performance in Thailand. …

Persistent link: https://www.econbiz.de/10009475189

International joint venture (IJV) marketing performance: alternative approaches to performance measurement

Julian, Craig C - 2005

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …

Persistent link: https://www.econbiz.de/10009475216

Incentives to export for Australian export market ventures

Julian, Craig C; Ali, M Yunis - 2009

marketing performance of Australian export market ventures.Design/methodology/approach: The paper is based on an empirical … indicates that the export marketing performance of Australian export market ventures is positively influenced by the export … export and export marketing performance identifying the chance to diversify into new markets as the key predictor of export …

Persistent link: https://www.econbiz.de/10009475220

Export barriers and firm internationalisation from an emerging market perspective

Ahmed, Zafar U; Julian, Craig C; Mahajar, Abdul J - 2008

This study is concerned with an empirical investigation that explores the barriers to export that emerging market entrepreneurs face when engaging in international business. The data was gathered from a survey of 214 manufacturing firms, headquartered in Malaysia, and considered to be an...

Persistent link: https://www.econbiz.de/10009475221

Export incentives and international entrepreneurship in Malaysian firms

Ahmed, Zafar U; Julian, Craig C; Mahajar, Abdul J - 2006

This study explores Malaysian entrepreneurs' incentives to export when engaging in international business. The data gathered were based on a survey of 214 Malaysian manufacturing firms. Statistical analysis was carried out using one-way analysis of variance. With the exception of a 'decline in...

Persistent link: https://www.econbiz.de/10009475224

Top management teams of international joint ventures in Thailand: the effects of Heterogeneity on group processes and goal attainment

Julian, Craig C; Mueller, Carolyn B; Wachter, Renee B; … - 2004

The relationship between top management team composition, group processes, and the effects of those processes on goal attainment were examined for International Joint Venture (IJV) teams in Thailand. For these culturally diverse teams, heterogeneity was defined by demographic (member age, length...

Persistent link: https://www.econbiz.de/10009475227

Brand classifications: identifying the origins of brands

O'Cass, Aron; Lim, Kenny; Julian, Craig C - 2000

This study examines consumers’ classification of brands by origin, using culture-of-origin (COBO) as the cultural origin or heritage of the brand, and country-of-origin (COO) as the location (specific country) where products carrying the brand name are manufactured, are perceived to be...

Persistent link: https://www.econbiz.de/10009475229