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Nature of brand love : examining its variable effect on engagement and well-being
Junaid, Muhammad; Hussain, Khalid; Basit, Abdul; Hou, Fujun - In: The journal of asset management 27 (2020) 3, pp. 284-299
Persistent link: https://www.econbiz.de/10012298791
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Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability
Junaid, Muhammad; Hussain, Khalid - In: Middle East journal of management : MEJM 3 (2016) 4, pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
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Reviving consumer-alienation in the discourse of consumers' negativity
Junaid, Muhammad; Hou, Fujun; Hussain, Khalid - In: International journal of market research 61 (2019) 6, pp. 568-570
Persistent link: https://www.econbiz.de/10012172441
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Addressing the dichotomy of brand love
Junaid, Muhammad; Hussain, Khalid; Hou, Fujun - In: International journal of market research 61 (2019) 6, pp. 577-580
Persistent link: https://www.econbiz.de/10012172461