Nature of brand love : examining its variable effect on engagement and well-being
Year of publication: |
2020
|
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Authors: | Junaid, Muhammad ; Hussain, Khalid ; Basit, Abdul ; Hou, Fujun |
Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 3, p. 284-299
|
Subject: | Brand love | Customer engagement | Consumer well-being | Customer-brand relationship | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Emotion | Markenartikel | Brand | Zufriedenheit | Satisfaction | Markenimage | Brand image | Lebensqualität | Quality of life |
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