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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective

Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309

Persistent link: https://www.econbiz.de/10010365127

Designing advertising campaigns for destinations with mixed images : using visitor campaign goal messages to motivate visitors

Min, Kyeong Sam; Martin, Drew; Jung, Jae Min - In: Journal of business research : JBR 66 (2013) 6, pp. 759-764

Persistent link: https://www.econbiz.de/10009740458

The role of reversal theory in digital advertising

Jung, Jae Min; Min, Kyeong Sam; Martin, Drew - In: Digital advertising : theory and research, (pp. 124-137). 2017

Persistent link: https://www.econbiz.de/10011646107

Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors

Min, Kyeong Sam; Martin, Drew; Jung, Jae Min - In: Journal of business research : JBR 66 (2013) 6, pp. 759-764

Persistent link: https://www.econbiz.de/10010100492

Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors

Min, Kyeong Sam; Martin, Drew; Jung, Jae Min - In: Journal of Business Research 66 (2013) 6, pp. 759-764

Promoting a destination challenges tourism managers when potential visitors have mixed images. Extending Koo and Fishbach's (2008) dynamic self-regulation research, this study uses diminishing sensitivity theory and proposes that a destination's goal progress information in advertising messages...

Persistent link: https://www.econbiz.de/10011050029

Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective

Jung, Jae Min; Hui, Hang Chu; Min, Kyeong Sam; Martin, Drew - In: Journal of Business Research 67 (2014) 6, pp. 1303-1309

Drawing on reversal theory (Apter, 2007), the current research proposes that internet users' metamotivational state (telic vs. paratelic) determines advertising interactivity's effectiveness. An online field experiment involving 141 Facebook and Twitter users tests this proposition. Research...

Persistent link: https://www.econbiz.de/10011050135