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~person:"Kaibel, Cosima"
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Markenpolitik : Markentheorien...
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Markenführung
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Academic-partitioner-gap
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Brand Work Manifesto
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Kaibel, Cosima
Baumgarth, Carsten
223
Binckebanck, Lars
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Boltz, Dirk-Mario
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Merrilees, Bill
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
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Brand Work Manifesto : von der "Markentechnik" zur "Neue Marken Arbeit"
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Hensel, Daniela
; …
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 28-35
Persistent link: https://www.econbiz.de/10012302548
Saved in:
2
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
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