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Persistent link: https://www.econbiz.de/10010920546
This research examines the effect of three factors—cheap talk, voting, and the status quo of the donation—on the voluntary contribution mechanism (VCM). Using undergraduate business students, results show that contributions as a percent of income in the last of ten rounds range from 18% for...
Persistent link: https://www.econbiz.de/10011070549
check-off programs for funding commodity marketing programs that would separately fund the minimum administrative capacity … and the more costly full marketing program. In these mechanisms, even if a funding shortfall occurs for the full marketing …
Persistent link: https://www.econbiz.de/10009443475
This study presents a theoretical and empirical analysis of the distribution of generic advertising benefits across individual producers. We develop a closed-economy partial equilibrium model that allows for the presence of producer heterogeneity in supply response. Analytical results indicate...
Persistent link: https://www.econbiz.de/10009446631
High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An...
Persistent link: https://www.econbiz.de/10005500375
Many commodities have programs assessing producers for generic advertising. Ads such as "Got Milk?" and the "Incredible Edible Egg" are a public good for producers. Most of these programs originally used the Voluntary Contribution Mechanism, but have now become mandatory because of free-riding....
Persistent link: https://www.econbiz.de/10005500437
This study presents a theoretical and empirical analysis of the distribution of generic advertising benefits across individual producers. We develop a closed-economy partial equilibrium model that allows for the presence of producer heterogeneity in supply response. Analytical results indicate...
Persistent link: https://www.econbiz.de/10005525482
In this study, we extend to panel data structures the double-hurdle model typically used in cross-sectional data. The new double-hurdle model can account not only for the censored nature of commodity purchases, but also for the dynamics of the purchase process. In this model, a flexible error...
Persistent link: https://www.econbiz.de/10005536697
Given the uncertain legal status of generic advertising programs for agricultural commodities, alternative voluntary funding institutions are investigated hat could provide a high level of benefits to producers. This experimental study simulates key economic and psychological factors that affect...
Persistent link: https://www.econbiz.de/10005476984
This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each campaign followed a bell-shaped pattern....
Persistent link: https://www.econbiz.de/10005484186