What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … significantly affect magazines' market shares. Magazines that launched a website face a significantly lower price elasticity of …

below marginal cost and website provision neither has a significant effect on magazine nor on advertising demand. Keywords …: magazines, cost estimation, GMM estimation, website provision …

effects of companion website tra±c on the print circulation of national newspapers and for significantly positive effects on …

We analyze the relationship between website visits, magazine demand and the demand for advertising pages using Granger … heterogeneity across mag- azines. We find very robust evidence for positive effects from website visits to circulation. There is no …

The effect of website provision on the demand for German women's magazines is analyzed using differentiated product … demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website … contents suggests that websites are used to provide supplementary information and to advertise the current print issue. Website …