Similar Search Results

Targeted advertising in magazine markets and the advent of the Internet

Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843

Persistent link: https://www.econbiz.de/10010399427

Optimal cover prices and the effects of website provision on advertising and magazine demand

Kaiser, Ulrich - 2002

I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...

Persistent link: https://www.econbiz.de/10011447583

A note on pricing and efficiency in print media industries

Kaiser, Ulrich (contributor) - 2002

Persistent link: https://www.econbiz.de/10001701737

Price structure in two-sided markets : evidence from the magazine industry

Wright, Julian; Kaiser, Ulrich - 2004

Persistent link: https://www.econbiz.de/10002232518

Price structure in two-sided markets : evidence from magazine industry?

Kaiser, Ulrich (contributor); Wright, Julian (contributor) - 2004

We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent with the perception that prices for...

Persistent link: https://www.econbiz.de/10002515438

Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets

Kaiser, Ulrich; Song, Minjae - 2008 - Rev.

Persistent link: https://www.econbiz.de/10003842522

Targeted advertising in magazine markets

Chandra, Ambarish; Kaiser, Ulrich - 2010

Persistent link: https://www.econbiz.de/10008652619

Targeted advertising in magazine markets

Chandra, Ambarish; Kaiser, Ulrich - 2010

. Unsere Ergebnisse erklären den aktuellen Trend abnehmender Anzeigenaufkommen in Printmedien zu Gunsten zunehmender Online-Werbung … für die Anzeigenkunden. Wir messen die Wichtigkeit von zielgerichteter Werbung dadurch, dass wir analysieren, ob eine …

Persistent link: https://www.econbiz.de/10008660632

Optimal cover prices and the effects of website provision on advertising and magazine demand

Kaiser, Ulrich (contributor) - In: 5th Workshop on the Economics of Information and …. 2002

Persistent link: https://www.econbiz.de/10001689554

When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing

Kaiser, Ulrich (contributor) - 2007

Persistent link: https://www.econbiz.de/10003497834