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~person:"Kalyanaram, C."
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Kalyanaram, C.
Krishnan, V.
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Deliberate Product Definition: Customizing the Product Definition Process
Kalyanaram, C.
;
Krishnan, V.
- In:
Journal of marketing research : JMR
34
(
1997
)
2
,
pp. 276-285
Persistent link: https://www.econbiz.de/10006674471
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