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~person:"Kalyanaram, Gurumurthy"
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Kalyanaram, Gurumurthy
Kerin, Roger A.
80
Rudelius, William
34
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21
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
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Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods
Kerin, Roger A.
;
Kalyanaram, Gurumurthy
;
Howard, Daniel J.
- In:
The journal of product innovation management : an …
13
(
1996
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10007316997
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