Marketing ; Book
| Year of publication: |
2004
|
|---|---|
| Authors: | Kerin, Roger A. ; Hartley, Steven W. ; Rudelius, William |
| Published in: |
Marketing : the core ; Book
|
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Extent: | XXXII, 405, [57] S zahlr. Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie ; Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-07-254703-0 ; 0-07-121478-X ; 0-07-282536-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003215288