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Consequences of event-sponsor fit in sport sponsorship : evidence from the Indian Premier League
Kamath, Giridhar B.
;
George, Simon
;
Ganguli, Shirshendu
- In:
International journal of economics and business …
20
(
2020
)
3
,
pp. 348-363
Persistent link: https://www.econbiz.de/10012508582
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