Narrow search
Showing 1 - 3 of 3
Cover Image
Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation
Kang, Gi-Du; James, Jeffrey - In: Journal of Business Ethics 73 (2007) 3, pp. 301-318
Marketers have traditionally evaluated products and practices on the basis of whether something could be sold. It is also important to evaluate products and practices from a societal perspective, “Should a product be sold?â€\x9D The first idea reflects a managerial orientation and what...
Persistent link: https://www.econbiz.de/10005719578
Cover Image
Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation
Kang, Gi-Du; James, Jeffrey - In: Journal of business ethics : JOBE 73 (2007) 3, pp. 301-318
Persistent link: https://www.econbiz.de/10007733720
Cover Image
Service quality dimensions: an examination of Grönroos's service quality model
Kang, Gi-Du; James, Jeffrey - In: Managing service quality : MSQ ; an international journal 14 (2004) 4, pp. 266-277
Persistent link: https://www.econbiz.de/10007153348