Customer brand support is intensively used among marketers and marketing academics. It designs the support that the consumer markets give to the brand building thus or enhancing brand equity variables. This support refers mainly to the brand equity variables as they have been introduced by Aaker...

This paper presents a model of training for young females in metropolitan as well as semi-urban and rural areas addressing the barriers and skill and competencies needs of a generally disadvantaged social group. The model formed the basis of a large scale intervention implemented through a...

The importance of a healthy diet, especially for teens, is indisputable as it contributes positively to their growth and health and impacts on life-long nutritional patterns. This paper presents the results of an empirical study school lunch and snacking choices in early adolescence. The study...