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A brief history of artificial intelligence : on the past, present, and future of artificial intelligence

Haenlein, Michael; Kaplan, Andreas M. - In: California management review 61 (2019) 4, pp. 5-14

Persistent link: https://www.econbiz.de/10012175500

Business education and scholarly research

Kaplan, Andreas M. (ed., introduction) - 2016

Persistent link: https://www.econbiz.de/10011378944

Higher education and the digital revolution : about MOOCs, SPOCs, social media, and the Cookie Monster

Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 59 (2016) 4, pp. 441-450

Persistent link: https://www.econbiz.de/10011514840

Guest editorial: business ethics in the era of artificial intelligence

Haenlein, Michael; Huang, Ming-Hui; Kaplan, Andreas M. - In: Journal of business ethics : JBE 178 (2022) 4, pp. 867-869

Persistent link: https://www.econbiz.de/10013271617

Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities

Kopalle, Praveen K.; Gangwar, Manish; Kaplan, Andreas M.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 522-540

Persistent link: https://www.econbiz.de/10013271770

Artificial intelligence, business and civilization : our fate made in machines

Kaplan, Andreas M. - 2022

"Artificial intelligence is shaking up economies around the world as well as society at large and is predicted to be either the best or worst thing to happen to humanity. This book looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other...

Persistent link: https://www.econbiz.de/10012745079

Artificial intelligence and robotics : shaking up the business world and society at large

Haenlein, Michael; Kaplan, Andreas M. - In: Journal of business research : JBR 124 (2021), pp. 405-407

Persistent link: https://www.econbiz.de/10012493908

Artificial intelligence, marketing, and the Fourth Industrial Revolution : criteria, concerns, cases

Kaplan, Andreas M. - In: Handbook of research on applied AI for international …, (pp. 1-13). 2021

Persistent link: https://www.econbiz.de/10012303412

Brave new world? : on AI and the management of customer relationships

Libai, Barak; Bart, Yakov; Gensler, Sonja; Hofacker, … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 44-56

Persistent link: https://www.econbiz.de/10012299809

Digital transformation and disruption : on big data, blockchain, artificial intelligence, and other things : guest editor's perspective

Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 62 (2019) 6, pp. 679-681

Persistent link: https://www.econbiz.de/10012129183